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A Revolutionary Approach to Local SEO for Dentists & Orthodontists

A Revolutionary Approach to Local SEO for Dentists & Orthodontists

Imagine a nice large lake and you want to catch some fish. So, you drop a line in the water and wait. Sooner or later you pull in a fish. Now imagine that there is someone else on the same lake with you. They have dropped a dozen lines in various locations around the lake. Who is likely to catch more fish?

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The Science Behind Effective Persuasion

The Science Behind Effective Persuasion

The Primal vs Logical Brain Have you and your team ever tried to integrate a new service into the practice only to have it go by the wayside after a few weeks? Well, you aren’t alone...over 80% of new product and service introductions fail! According to Professor...

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6 Crucial Elements Dental Websites Must Have in 2020 & Beyond

6 Crucial Elements Dental Websites Must Have in 2020 & Beyond

As a healthcare provider, your website is not just an informational piece about you & your services. It is an extension of your physical practice and is held to a higher standard. Beyond the effectiveness of your design & content, there are legal considerations to be had. Below are the crucial elements any healthcare website must have in place.

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Practice Rebound Strategy Guide

Practice Rebound Strategy Guide

Right now, as this blog post is being written, the COVID pandemic is ongoing, offices are closed and every practice needs a plan. Our experience with nearly 1,000 orthodontic and dental practices has revealed that when a practice is in turmoil, there are 4 key strategies you can use to do more than just survive.

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You’re Right! Half your marketing doesn’t work. Now let’s fix that…

You’re Right! Half your marketing doesn’t work. Now let’s fix that…

The current model for how people/patients make decisions is WRONG! For over 100 years marketers have assumed that a person recognizes they have a problem → initiates a search for a solution → evaluates alternatives → makes a logical decision → and then makes the purchase. Their experience with the product/service then makes them a loyal fan, or not. This is your standard decision model and it’s the gold standard for all marketing philosophies.

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Who is BrilliantDoc and why should I care?

Who is BrilliantDoc and why should I care?

“As a practice owner, what frustrates me most is marketing. I know half of it isn’t working and I’m wasting a lot of money, but I don’t know what to cut or change. I should be seeing more growth for the money I’m spending. I haven’t even really tackled online marketing yet. I just get reviews and have a team member post occasionally to Facebook like I’m supposed to. It’s so overwhelming, I don’t even know where to start.”

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