What Is Your Website Doing for Your Practice?

Is your website primarily your online business card or brochure?  Is it all about you, your services and your offerings? Is your site designed to tell visitors only what they need to know about your business? If you answered yes to any of those questions, then your website is doing you a disservice.

But it’s not your fault. The marketing people and designers who made your website were taught that consumers have a very specific decision process – a process that neuroscience has discovered isn’t accurate. And incorrect assumptions lead to faulty procedures.

A STAR™ Model website works to bring more patients to your practice by effectively communicating how you can help, who you can help, and how their lives will be enhanced by your help! It is designed to deliver relevant information in the way our brains are designed to accept that information.


Most Owners Want to Educate Visitors About Their Business.

Yet the Vast Majority of Visitors Only Want to Know What’s In It for Them!

Many business owners want to believe visitors will search their site and learn all about their business in order to get their questions answered. They won’t.

And for a “high involvement” purchase decision – one where there is risk or high cost – you don’t really want them to make a decision based upon your website anyway.

Why? Because people make a high-involvement purchase decision based on trust.

And people don’t trust websites, they trust people.

Transform Website Visitors into Patients

Your website is your practice’s online home, and may be a visitor’s first impression of your practice. Give them a great experience! Our website developers will quickly build you an amazing website that is easy to find, loads in an instant and offer the visitor multiple ways to make an appointment.


BrilliantDoc websites use our STAR™ Decision Model as a foundation. They center around your patients, offer clear messaging and are easy to navigate. Learn more


Your new website is custom made for your practice by our team of web developers. We will work with you to best represent your branding, style and content.


Relax! Our experienced team handles everything for you, from building your new website to hosting, content updates to technology updates. BrilliantDoc has you covered.


Over half of the world’s web traffic is now conducted on mobile devices, and Google prioritizes mobile layouts. Welcome your visitors with a beautiful website, no matter what device they use.


We use premium, dedicated hosting, a Global Content Delivery Network (CDN), content caching and additional speed optimization tools, all to delivery blazing fast page load times for your visitors.


Your website is built with search engine optimization in mind, including an SEO-friendly structure, keywords and META description, XML sitemap, social media sharing tools and more!


Inspire trust with SSL (https) for secure connections, and enjoy peace of mind with enterprise grade security tools to block attacks, prevent emerging threats and make automatic secure backups.


Your website includes a blog, links to your social media accounts, and social sharing. Make the most of your social audience with BrilliantDoc’s fully managed Digital Marketing services.

Additional Available Services


According to a Pew Research Study, 77% of people start their search for a new dentist online. Offer convenient 24/7 online appointment scheduling that integrates with your Practice Management System.

Want to find out what we can do for your practice? Let's talk!

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