What Is Your Website Doing for Your Practice?

Your website is the foundation of your dental or orthodontic practice’s online presence and shouldn’t be taken lightly.

No matter how a person hears of you (referral, direct mail, social media), almost everyone will go to your website to check you out. But they aren’t really there to find out about you. They want to know how you are going to impact their life or their children’s lives. How will you benefit them? If your website is basically an online pamphlet about you and your services, then you’ll need to update your site.

A STAR® website brings more patients to your practice by effectively communicating how you can help, who you can help, and how their lives will be enhanced by your help! It is designed to deliver relevant information in the way our brains are designed to accept that information.

woman visiting a website on her laptop

Most Owners Want to Educate Visitors About Their Business.

Yet the Vast Majority of Visitors Only Want to Know What’s In It for Them!

When someone visits your website, it takes them 50 milliseconds (that’s 0.05 seconds!) to subconsciously decide whether or not you are a good fit for them. When they view your homepage, they will make a snap judgement about your credibility based on the quality of your website design.

If you catch their initial attention, they will spend an average of 5.59 seconds scanning the homepage’s written content. Paragraphs of verbiage aren’t read because the Primal Brain likes to save time whenever it can. Headlines are meant to grab a visitor’s attention, followed by subheadings to draw them in, and then links to more detailed information for those who want it.

A clear call to action with multiple contact methods listed throughout your homepage and website is also essential. Convenience is a key driver for a person to take action.

Transform Website Visitors into Patients

Your website is your practice’s online home, and is most likely a visitor’s first impression of your practice. Give them a great experience! Our website developers will quickly build you an amazing website that is easy to find, loads in an instant and offers the visitor multiple ways to make an appointment.

HIPAA Compliant Forms

Available HIPAA compliant forms protect PHI by having appointment requests and New Patient Intake Packet sent securely to your dedicated portal.

Made For You

Your new website is custom made for your dental practice by our team of web developers. We will work with you to best represent your branding, style and content.


Show visitors that you care by offering screen-reader, keyboard navigation and UI and design adjustments.

STAR® Decision Model

BrilliantDoc websites use our science-based, proprietary model as a foundation. They center around your patients, offer clear messaging and are easy to navigate. Learn more.


Over half of the world’s web traffic is now conducted on mobile devices, and Google prioritizes mobile layouts. Welcome your visitors with a beautiful website, no matter what device they use.

Premium Hosting

We use premium, dedicated hosting, a Global Content Delivery Network (CDN), content caching and speed optimization tools, all to delivery blazing fast page load times for your visitors.

Built for SEO

Your website is built with search engine optimization in mind, including an SEO-friendly structure, keywords and META descriptions, XML sitemap, social media sharing tools and more!


Inspire trust with SSL (https) for secure connections, and enjoy peace of mind with enterprise grade security tools to block attacks, prevent emerging threats and make automatic secure backups.

Additional Available Services


Unlimited HIPAA Compliant Forms

Convert all your consent forms and releases into HIPAA compliant online forms. Keep your practice efficient and make social distancing easier by having patients conveniently fill out their paperwork online at home and submit them securely.

Local SEO

Help more people find your practice by ranking higher for local searches. Our team of experts uses proprietary technology with geo-targeted landing pages to dramatically boost the SEO capabilities of your website.

Give your website the STAR treatment!

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