What Is Your Website Doing for Your Practice?
Is your website primarily your online business card or brochure? Is it all about you, your services and your offerings? Is your site designed to tell visitors only what they need to know about your business? If you answered yes to any of those questions, then your website is doing you a disservice.
But it’s not your fault. The marketing people and designers who made your website were taught that consumers have a very specific decision process – a process that neuroscience has discovered isn’t accurate. And incorrect assumptions lead to faulty procedures.
A STAR Model website works to bring more patients to your practice by effectively communicating how you can help, who you can help, and how their lives will be enhanced by your help! It is designed to deliver relevant information in the way our brains are designed to accept that information.
THE HARD TRUTH:
Most Owners Want to Educate Visitors About Their Business.
Yet the Vast Majority of Visitors Only Want to Know What’s In It for Them!
Many business owners want to believe visitors will search their site and learn all about their business in order to get their questions answered. They won’t.
And for a “high involvement” purchase decision – one where there is risk or high cost – you don’t really want them to make a decision based upon your website anyway.
Why? Because people make a high-involvement purchase decision based on trust.
And people don’t trust websites, they trust people.