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Plastic Surgery Marketing Strategies for Cosmetic Surgery Practice

Plastic surgery marketing starts with your fully optimized website and a content marketing strategy. The website is the hub for all the marketing of your plastic surgery practice. Your website content goes beyond digital marketing – even if given a personal referral, people will check out your website and online reviews. It’s hard to over-emphasize what you plastic surgery marketing website will do to build your practice.

Promotions are a classic marketing tool and can help build a plastic surgery brand.

What are 10 Plastic Surgery Marketing Promotion Ideas

There is a wide array of plastic surgery marketing strategies. Promotion is just one aspect of effective plastic surgery marketing, but here are 10 promotion ideas:

  1. Offer promotions or discounts to new prospective patients: Consider offering promotions or discounts to new patients as a way to attract them to your practice.
  2. Use before-and-after photos: Share before-and-after photos of your patients to show the results of your procedures.
  3. Share patient testimonials: Share patient testimonials on your website, social media, or other marketing materials to show the positive experiences of your patients. Positive online reviews will be checked by prospective patients, and so will negative reviews. Be sure to observe all HIPAA regulations!
  4. Participate in local events: Attend local events, such as health fairs or beauty expos, to promote your practice and meet potential patients in person. Local events are part of your marketing strategy as they can assist in search engine optimization for local searches.
  5. Use social media: Utilize social media platforms, such as Instagram and Facebook, to promote your practice and share information about your cosmetic procedures.
  6. Offer educational content: Share educational content, such as blog posts or videos, to inform potential patients about the procedures you offer and the benefits and risks of each.
  7. Host a patient event: Host a new patients event, such as an open house or seminar, to promote your practice and educate potential patients about the procedures you offer. To really kick it up a notch, make arrangements with a financing company to ensure financing is available for prospective patients. Be sure to have the plastic surgeons attend to give patients a chance to build a trust level.
  8. Use email marketing: Send newsletters or promotional emails to your email list to promote your plastic surgery practice and keep your patients informed about new procedures or promotions.
  9. Use traditional advertising methods: in addition to digital marketing consider using traditional advertising methods, such as print ads or radio spots, to promote your practice.
  10. Offer a referral program: Consider offering a referral program to encourage your current patients to refer friends and family to your practice. Use incentives to increase participation.

Plastic surgeon talking to prospective clients.

How Many Plastic Surgeons are in the U.S?

According to the American Society of Plastic Surgeons (ASPS), there are currently over 8,000 board-certified plastic surgeons in the United States. These cosmetic surgeons are trained in the full spectrum of plastic surgery procedures, including cosmetic surgery, reconstructive surgery, and hand surgery.

In addition to these board-certified plastic surgeons, there are also many other healthcare professionals who perform cosmetic procedures, including dermatologists, dentists and orthodontists, otolaryngologists (ear, nose, and throat doctors), and ophthalmologists (eye doctors). Some of these professionals may have additional training in cosmetic procedures, such as injectables or laser treatments.

It’s important to note that not all healthcare professionals who perform cosmetic procedures are qualified plastic surgeons. If you are considering a cosmetic procedure, it’s important to research the qualifications and experience of the healthcare professional you are considering and choose a qualified and reputable provider.

Digital marketing should include procedures such as breast augmentation or mammoplasty.

What are the Top 5 Cosmetic Surgery procedures in the U.S?

According to the American Society of Plastic Surgeons (ASPS), the top five plastic surgery procedures in the United States in 2020 were:

  1. Breast augmentation: Breast augmentation involves using implants to increase the size and fullness of the breasts.
  2. Liposuction: Liposuction is a procedure that removes excess fat from the body using a hollow stainless steel tube called a cannula.
  3. Nose reshaping (rhinoplasty): Rhinoplasty is a procedure that changes the shape or size of the nose.
  4. Tummy tuck (abdominoplasty): A tummy tuck is a procedure that removes excess skin and fat from the abdomen and tightens the muscles of the abdominal wall.
  5. Eyelid surgery (blepharoplasty): Blepharoplasty is a procedure that removes excess skin and fat from the upper and lower eyelids to improve the appearance of sagging or drooping eyelids.

These procedures are a logical starting point then considering plastic surgery marketing strategies. By focusing on these procedures with your digital marketing strategy and promotions, you will be reaching the widest possible audiences. Be sure to have pages focused on these procedures for your plastic surgery marketing website. It’s tempting to lump many procedures together on a single page for cost reasons, but because of search engine optimization, you’ll probably never achieve top rankings in search results with that approach.

It’s important to note that these are the most common plastic surgery procedures performed in the United States, but they may not be the best option for everyone. If you are considering a cosmetic procedure, it’s important to discuss your goals and concerns with a qualified plastic surgeon to determine the best treatment plan for you.

How Big is the Plastic Surgery Market?

The plastic surgery market is a large and growing industry worldwide. According to the International Society of Aesthetic Plastic Surgery (ISAPS), in 2019, the global market for aesthetic (cosmetic) plastic surgery was estimated to be worth over $27 billion. This market is expected to continue growing in the coming years, with some estimates projecting a compound annual growth rate of 5.9% between 2020 and 2025.

In the United States, the plastic surgery market is also large and growing. According to the American Society of Plastic Surgeons (ASPS), in 2020, there were over 20 million cosmetic procedures performed in the United States, with a total market value of over $17 billion. This included both surgical and non-surgical procedures.

The demand for plastic surgery varies by region, with some countries and regions having higher demand than others. For example, the Asia-Pacific region is one of the fastest-growing markets for plastic surgery, with a compound annual growth rate of 8.2% between 2020 and 2025. In contrast, the market in Europe is expected to grow at a slower rate of 3.9% over the same period.

Marketing will play a key role in getting new patients.

How Can a Cosmetic Surgery Business Get More Patients?

There are many ways that a plastic surgeon marketing plan can get more new patients, including:

  1. Building a strong reputation: One of the most important ways to attract more new patients is to build a strong reputation as a skilled and trusted plastic surgeon. This can be achieved through word-of-mouth referrals, positive patient online reviews, and professional associations and certifications.
  2. Marketing and advertising: a strong marketing strategy and advertising can help attract more patients to your practice. This can include online advertising, social media marketing, an email based marketing strategy, and traditional advertising methods like print or radio ads. Advertising requires a targeted marketing audience.
  3. Offering a wide range of procedures: Offering a wide range of procedures can help attract a wider range of patients to your practice. This can include both surgical and non-surgical procedures.
  4. Providing excellent patient care: Providing excellent patient care, including personalized treatment plans and compassionate support, can help attract more patients to your practice.
  5. Networking and building partnerships: Building partnerships with other healthcare providers, such as primary care physicians or aesthetic providers, can help refer more patients to your practice.

By following these strategies, cosmetic surgeons can attract more patients and grow their practice.

Search engine marketing is important to growing your plastic surgery practice.

Search Engine Marketing Strategy

Your website is critical to building your plastic surgery practice, and just as important is search engine optimization of that website. Why? Because the best website in the world does no good if it is never seen.

The key to understanding the importance of search engine marketing is understanding the over 90% of searchers never go beyond the first page of search engine page results. Within the world if search engine marketing there is a joke that says the best place to hide a body is on page 3 of Google… the point is nobody goes there.

So you do you get to page 1 of Google results? You can pay for Google ads, but that will never stop. Or, you can employ a marketing strategy of achieving “organic results.” That means you are on page one of Google search results without paying for Google ads.

But of course, you are competing against those other 8,000 cosmetic surgeons for one of 10 spots on page 1 search results. Given the value of prospective patients, the competition from other plastic surgery practices is fierce. The “easiest” way is to pay for Google ads. But it’s expensive and Google ads never stop.

That’s where a company like BrilliantDoc comes in. We develop fully optimized websites then implement a local SEO strategy that is very successful getting our clients to page one of search results. You can call 888-337-6278 or email us at [email protected]

Your plastic surgery practice should be promoting on social media.

How To Promote Plastic Surgery Marketing on Social Media?

Promoting plastic surgery marketing on social media channels like Instagram, Facebook or any other social media platform can be a sensitive topic, and it’s important to approach it with care and consideration. Here are some tips for promoting plastic surgery on Instagram:

  1. Be professional and ethical: It’s important to be honest and transparent about the procedures you offer, and to provide accurate information about the risks and benefits of each procedure.
  2. Use before-and-after photos sparingly: Before-and-after photos can be a powerful tool for showing the results of plastic surgery, but it’s important to use them sparingly and in a way that is respectful and sensitive to the patients depicted. Remember HIPAA rules!
  3. Educate your audience: Share information about the different procedures you offer, and explain the benefits and risks of each. This can help your audience make informed decisions about whether plastic surgery is right for them.
  4. Use hashtags and tags wisely: Use relevant hashtags and tags to reach a larger audience, but be mindful not to overuse them or use inappropriate tags.
  5. Engage with your audience: Use Instagram as a platform to engage with your audience and answer any questions or concerns they may have about plastic surgery.

By following these tips, you can promote plastic surgery on social media channels like Facebook or Instagram in a responsible and ethical way.

Your plastic surgery practice need a plastic surgery marketing plan!

What Should Be the First Steps in Plastic Surgery Marketing?

Marketing cosmetic surgery can be a complex and challenging process, but there are some key steps that you can take to get started. Here are some suggestions for the first steps in marketing a plastic surgery practice:

  1. Define your target market: Identify who your ideal prospective patients are and what types of procedures they are interested in. This will help you tailor your marketing efforts to the right audience.
  2. Create a professional plastic surgery marketing website: A website is an essential marketing tool for any business, and it’s especially important for a cosmetic surgery practice. Your website should provide detailed information about your practice and the procedures you offer, as well as contact information and a call to action to encourage potential patients to reach out to you.
  3. Develop a social media presence: Social media platforms like Instagram and Facebook can be powerful tools for promoting your business and engaging with potential patients. Set up profiles on these platforms and start sharing information about your practice and the procedures you offer.
  4. Establish a referral network: Building relationships with other healthcare providers, such as primary care physicians or aesthetic providers, can help generate referrals for your practice. Referrals are an important strategy for plastic surgery marketing.
  5. Consider advertising: Depending on your budget and target market, you may want to consider advertising your business through online ads, print ads, or other media.

By following these steps, you can start building a strong foundation for marketing your new plastic surgery practice.

BrilliantDoc can help your plastic surgery practice grow!

A Final Few Thoughts on Plastic Surgery Marketing

Most doctors, especially plastic surgeons, view plastic surgery marketing as a necessary evil. After all, plastic surgeons didn’t go to med school, then residency, to become marketers. But the reality is that a plastic surgery practice is a business that competes in the real world against other plastic surgeon marketing.

If you can find an agency that delivers a plastic surgery website that is better than the other surgeon’s plastic surgery website, that’s a huge win.

BrilliantDoc is in the business of helping doctors, plastic surgeons, and surgical centers win.

Give us a call at 888-337-6278 or email us at [email protected] and we’ll do our part to help you build your plastic surgery practice.

 

NOTE: this blog entry was written by a 30+ year marketing veteran with both client and agency experience and open.ai.

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