Tracy Buchanan Stout
Co-Founder, CEO & Orthodontist Wanna-Be
My passion has always been to partner with doctors & teams to grow their practice. I’ve been blessed to do just that for the last 20+ years in almost 1,000 practices! The highlight was in 2005 when I joined Align as a Territory Manager. Using my degree in psychology & marketing, I was able to help Orthodontists & Dentists significantly grow their practices…and it turned out that I LOVED orthodontics. I’m a big puzzle person. So elevating my clinical knowledge to help dentists & orthodontists learn how to move teeth with aligners became an obsession. Now, with my husband and two little guys, I want to slow down a bit and partner with select practices so I can flourish in both my passions…my family & helping private practices thrive!
Bill Buchanan
Co-Founder, Marketing Guru & Dad
Bill’s 50 years of marketing, advertising, & research experience really gives BrilliantDoc (& therefore, YOU) an advantage. When you spend years as a VP at Leo Burnett – one of the largest ad agencies in the world, working on the largest brands in the world, you typically charge in the top 6 figures as a consultant. Instead, he’s come out of retirement to help his daughter (Tracy) give you an edge over your competition.
His career wasn’t just spent in big corporations. The last 20 years was spent as a consultant working with small businesses and start-ups over dozens of industries. Once, he completely took over the marketing and advertising support for a payment processing start-up, and helped grow their processing volume from $100K to $3Billion (yes, with a B) in 10 years. Trust us, you’re in good hands.
Bill is also the creator of BrilliantDoc’s proprietary STAR® Decision Model. When his wife of 50 years was diagnosed with Parkinson’s, being a researcher, he dove straight into science of the brain. During this research, using both primary and secondary sources, he recognized that the classic marketing theory of how people make purchase decisions was simply wrong. Marketing models continue to be incorrectly driven by the assumed primacy of logic.
Joshua Leach
Co-Founder, Project Lead & Oracle of Reality
The “how” of any project is critical to any business’ success. Josh’s expertise as an Engineer makes sure that we approach solutions with efficiency, risk reduction, and pragmatism. His over 10 years of experience within medical has been invaluable, making sure that we constantly work to exceed expectations and stay on target. Josh has a wonderful partner in his wife and his daughter constantly has him running. He wears his ‘Soccer Dad’ label proudly.
Wesley Horton
Co-Founder, Attention Getter & Technology Expert
Fueled by creativity (and coffee!), Wesley has spent more than 18 years honing his technical skills to craft awesome websites that drive traffic and convert visitors. Throughout his diverse career, Wesley has served entertainment companies, celebrities, non-profits, local businesses and the health and fitness sector. He enjoys the challenge of capturing an audience’s attention, whether online or in person, having spent more than a decade in professional marketing, production and performance within the live theater and film industries. These days, Wesley’s favorite gig is being a husband to Becky, and father to their three great kids.
