Born Out of a Discussion With a Doctor
The doctor talked about how he disliked the need for marketing, but consolidation within the health industry was hurting referrals and making it necessary. He didn’t want to become an expert marketer, he just wanted to focus on being an expert clinician.
He felt his current agency could be more efficient and effective with his money, but he didn’t know enough about marketing to confidently convey direction. Honestly, he didn’t know if he was being taken advantage of or not. Everyone he hired seemed nice and they all seemed knowledgeable, but sometimes they had conflicting advice. The one constant was that they were always expensive.
And thus, BrilliantDoc had a reason to exist.
We work with practices who understand and embrace 5 core truths.
These five truths drive how we do business and underlay the marketing strategies we employ.
- Success comes from helping people. It’s not about “beating” the competition, it’s about helping more people. Rivals are a good thing if we allow them to make us better.
- Trust is the currency of business. All patients want to know why they should entrust their hard-earned resources in you. Trust is hard to earn and easily lost.
- Patient experience is more than a slogan. Patients will remember how your practice made them feel long after they’ve forgotten what procedures you performed.
- It’s not all about you. All patients want to know how you can help them. There is the obvious, surface problem, but there is almost always a deeper feeling that drives their ultimate buying decision…and it’s not logical.
- Marketing should be a tool to help people – to inform and draw them to a place where superior help is provided.