Evaluate Your Website Content

These content guidelines work well regardless of your niche. This criteria list to evaluate your website is universal!

Web Content as Search Engines Resources

A “web resource” is anything online, that can be found via a search engine, that provides informational content to the person searching. It needs to satisfy the person doing the searching by answering their specific question; but more, it should answer those follow-on questions that arise from the information provided.

For your website, Google analytics data can give insight into the internet explorer’s mindset as they track through your website. The goal is to increase search rankings by making their exploration easier. This is important for search engine optimization.

A Successful Website Takes the Perspective of the Internet Explorer


Do not build a website YOU like... build a website liked by search engines and your target audience.

When evaluating web pages or even a single web page you need to adopt the perspective of the person doing the search – not the site owner. Sure, there are things you want a visitor to know, but it far more important to first inform the website visitor of what they want to know.

Too many owner’s believe the website’s purpose to to tell a visitor about their business or product. It is NOT.

Your own site must deliver the best answer to the searcher’s intent. To do this, make use of relevant keywords. For example, a toy company website should make sure they have a page optimized to the latest, hot toy trend.

Search rankings are also influenced by meta descriptions, image descriptions, HTML efficient code, and links & broken links to your website (All the links need to work)! These are just some of the factors that are part of Google’s website evaluation for how well your page/site meets the searcher’s intent. Even page speed!

Evaluating web resource search is about the visibility of that resource to the person doing the search. In simple terms, your web resources need to be found. This is SEO and is a critical factor, but beyond the scope of this article. Go to our blog post on SEO to learn more.

Website Evaluation: Content Checklist

Your website is the hub of all your digital marketing. What site visitors see and what they can learn from your web resources is the primary focus of this checklist. There are fundamental technical issues that we’ll address elsewhere – “content is king.”

BrilliantDoc is a website company for the medical profession, but as mentioned earlier, this evaluation criteria is universal. Here are our “8 C’s” for evaluating web resources:

  1. Contemporary
  2. Clarity
  3. Crispness
  4. Completeness
  5. Convincing
  6. Competence
  7. Cheerful
  8. Clear calls to action.

We’ll discuss each…

You can't separate search optimization and your content.


Web sites evolve in terms of their look and feel. This is an intangible quality and is purely in the eyes of the beholder. As a website owner, you are so familiar with the website that it may seem fine to you. But, if you haven’t done a website redesign in a few years, you may want to investigate whether or not it has a contemporary look and feel.

Why contemporary? It signals to the website visitor whether your company, agency, or educational institution is “up to date.” Make sure your website is making the impression you want.


Your website visitor owes you nothing. If there is any confusion whatsoever, they’re gone.

I’ll assume you are an expert in the resource being provided. So on a scale of 1 to 10, let’s say you are a 9 in terms of knowledge. But, you know your website visitors are not – that’s why your intended audience is searching for web resources.

So, you “dumb it down.”

But what you don’t realize is that when you simplified things, you were talking at a level of 5 or 6. Meanwhile, your audience is operating at a knowledge level of 2 or 3. What you need is a website that is clear enough that someone with a knowledge level of 2 is satisfied, but also with enough content that someone with a knowledge level of 7 is also satisfied.


Crispness means short and sweet. People want answers to their questions, not the history of your business. One aspect of this concept is your competition. Your site will be evaluated by Google relative to your competition. So keeping it short and crisp could mean 500 words or it could mean 5,000 words. It depends upon your niche and your competition.


There are web resources for finding out what people want to know about any topic. The first and easiest is Google itself. When you search they give “related searches” at the bottom of the search engine results pages (SERPs). There are also sites that exist to collect the kinds of questions people ask about various topics. The most well-known is Answer the Public.


Remember the purpose of your website resource – people want answers but they need to be convinced you are giving them the correct answers. With the quantity of misinformation on the web today, you need to create the authority to be believed.


One aspect of convincing people is showing the competence you have to answer their questions. Reviews and other social proof come into play here. Always make sure your content is well-researched, factual information. Also, make sure there are no typographical errors… that destroys competence.


This relates to the tone of your website. Regardless of whether your site is a government agency, a sponsoring organization, or an official site of a business, people are attracted to positivity. The tone should be cheerful in most cases.

Clear Calls to Action

Whether you are making print resources available, providing a postal address, collecting an e-mail, other internet sources, or providing more information free, make sure people know what you want them to do next. Do NOT make people have to figure out the next steps… they won’t.

Other Search engine Optimization factors


Good SEO gets your website found... great SEO and great web design generate revenue.

There are over 500 factors evaluated by search engines, and these vary by location and business niche. We use Google Analytics when available, plus we do a regression & correlation analysis for your website to see which factors are most important.

In addition to the factors mentioned above, things like title tags, images optimized, technical details, and if you add alt tags are all used to evaluate your website to determine search ranking.

There are SEO tools, some free, that can be used to evaluate your website.


BrilliantDoc offers concierge marketing services & ready-to-implement practice growth programs for local businesses, with an emphasis on the medical/dental fields.

Call 888-337-6278 for more information.

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