A New Decision Model Based on Neuroscience The current model for how people/patients make decisions is WRONG! For over 100 years marketers have assumed that a person recognizes they have a problem → initiates a search for a solution → evaluates alternatives → makes a...
A New Approach to Dental and Orthodontic Marketing “As a practice owner, what frustrates me most is marketing. I know half of it isn’t working and I’m wasting a lot of money, but I don’t know what to cut or change. I should be seeing more growth for the money I’m...
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