My Smile Choice™

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There is a phase-shift happening in Orthodontics.

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Awareness of clear aligner treatment is increasing like nothing we’ve seen before. There is a HUGE demand for cosmetic (vs. comprehensive) aligner treatment among adults – because that’s what everyone thinks they need. Yet orthodontic practices are seeing slow growth and low conversion rates in adult consultations (~50% or less).

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“I just want to fix this one tooth…treatment should be quick and cheap!”

[/vc_column_text][vc_row_inner][vc_column_inner width=”1/6″][vc_empty_space height=”2px”][/vc_column_inner][vc_column_inner width=”2/3″][vc_column_text]How often does your office see an adult wanting to fix only one tooth, assuming that their case is easy and inexpensive? People don’t know what it really takes to move teeth, and mail-order aligner companies are reinforcing and capitalizing off this “easy and cheap” misconception.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/6″][vc_empty_space height=”2px”][/vc_column_inner][/vc_row_inner][vc_empty_space height=”48px”][vc_row_inner][vc_column_inner width=”1/6″][vc_empty_space height=”2px”][/vc_column_inner][vc_column_inner width=”2/3″][vc_column_text]

Your community has already been convinced it’s upwards of $8K for aligner treatment through you.

[/vc_column_text][vc_column_text]You can thank the insistent advertising against you over the last 5 years. More people than ever want clear aligner treatment, but they aren’t calling or scheduling consults with you. They have been conditioned to think that you are not an option for them![/vc_column_text][/vc_column_inner][vc_column_inner width=”1/6″][vc_empty_space height=”2px”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row content_placement=”top” type=”image” bg_position=”center” enable_parallax=”false” padding_top=”80″ padding_bottom=”80″ visibility=”hidden-xs” bg_image=”2049″][vc_column width=”1/2″][vc_empty_space height=”2px”][/vc_column][vc_column width=”1/2″ css=”.vc_custom_1540939055821{padding-top: 5% !important;padding-right: 10% !important;padding-bottom: 5% !important;padding-left: 10% !important;background-color: rgba(255,255,255,0.97) !important;*background-color: rgb(255,255,255) !important;}”][vc_column_text]

Help Your Community & Grow Your Practice


What if you had a solution that attracted adult patients to get the examination and diagnosis they need and deserve so they can make an educated decision on their treatment?

[/vc_column_text][vc_column_text]With My Smile Choice™, you can help your community and grow your practice by:

  1. Proactively attracting adults with cosmetic treatment and a free smile evaluation
  2. Providing an exam & diagnosis to explain why comprehensive treatment may be best
  3. Allowing them to make an educated decision between comprehensive or cosmetic (partial) treatment
  4. If cosmetic treatment is chosen, treat them accordingly within the strict parameters of a defined and documented program

No matter what treatment type they choose, patients will receive better care in your hands than their own.[/vc_column_text][vc_column_text css=”.vc_custom_1573315392938{margin-left: 4% !important;border-left-width: 4px !important;padding-left: 5% !important;border-left-color: #ffc300 !important;border-left-style: solid !important;}”]

My Smile Choice™ is a complete, back to front solution that allows you to successfully, confidently & profitably offer 3 levels of clear aligner treatment to grow the adult segment of your practice.

[/vc_column_text][vc_column_text]This program has been initially designed specifically for Orthodontists who use Invisalign®.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/12″][vc_empty_space height=”4px”][/vc_column][vc_column width=”5/6″ css=”.vc_custom_1540763651590{padding-right: 5% !important;padding-left: 5% !important;}”][vc_column_text]

A Complete, Back to Front Solution

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My Smile Choice™ includes everything you need to attract adult patients, educate and protect them against misinformation, and improve your conversion rates.

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Includes all the guides, documentation and forms you’ll need to add 3 levels of aligner treatment to your practice, set proper boundaries with patients, learn how to recommend comprehensive treatment while validating cosmetic options and more!


You’ll receive customized materials to promote the My Smile Choice™ program at your practice, including brochures, pass-along cards, flyers and an easy to follow marketing plan.


Your practice will receive its own micro-site with a custom URL – link to it from on your website and social media! Plus, monthly images and captions for social media posts and a listing on MySmileChoice.com.


Together, we’ll promote a consistent, branded aligner program that gains public awareness faster and faster as more and more practices adopt it – which presents a united front to the “DIY” companies.
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