Awareness of clear aligner treatment is increasing like nothing we’ve seen before. There is a HUGE demand for cosmetic (vs. comprehensive) aligner treatment among adults – because that’s what everyone thinks they need. When we jump straight into all the value that comprehensive treatment will bring them, it’s shocking and confusing. By acknowledging that cosmetic treatment is an option and sharing tiered pricing upfront, adults are more engaged and able to consider the doctor’s full recommendation.
This program has been initially designed specifically for Orthodontists who use Invisalign® but may be adapted for other aligner brands.
Why are we offering it all for a reduced set-up fee and only $349/mo?!
"More people than we thought are accepting comprehensive treatment, and those that can't afford it have been so grateful that we offer an alternative. One woman actually left in tears she was so overcome with joy that we could help her."
- Cheryl Kammerer, Treatment Coordinator
You can thank the insistent advertising against you over the last 5 years. More people than ever want clear aligner treatment, but they aren’t calling or scheduling consults with you. They have been conditioned to think that you are not an option for them!
Smile Direct Club (SDC) is making it more and more convenient and affordable for the mass amount of adults who want a better smile to get it. They recently announced PARTNERSHIPS with:
“We only offer comprehensive treatment because a couple patients in the past have convinced me to do partial treatment...and it was a nightmare!”
"Nightmares" tend to become near non-existent when you have systems in place to offer a structured program that sets proper expectations & boundaries, allows you to obtain proper documentation, and give clear guidance to patients about their cosmetic options.
“We do offer partial treatment...if the patient really wants it!”
This is a typically a reactive conversation you have if a patient refuses comprehensive treatment (and is bold enough to voice what they want). Your community is constantly seeing ads that say you are too expensive, too inconvenient. Thus, adults in your community aren’t even considering you as an option. Growth comes from proactively educating your community that you offer different levels of treatment so they CAN afford treatment & get the smile they want.
“As an Orthodontist we are held to a higher standard of care where we are obligated to give people ideal treatment only.”
Dr. Michael H. Payne used to feel the same way. With direct-to-consumer companies like Smile Direct Club on the scene, here is his take now:
“I believe the recent trend towards an orthodontic mail-order treatment model should change the treatment options we as orthodontists offer to patients. By not providing an alternative treatment to DIY orthodontics we may very well be steering patients to a lower standard of care. I feel an obligation to fully inform my community of all treatment options, and at this time, to include more limited treatments.”
“General dentistry has been more accommodating in offering different treatment options for their patients. If it is acceptable and part of our dental school training to offer levels of service then there should be criteria that we can apply to orthodontic treatment planning that provides good, better, and best options. This would be predicated on a full assessment of the patient which is not part of mail order orthodontics and what differentiates us from their approach.”
MICHAEL H. PAYNE, DDS, MSD
Diplomate American Board of Orthodontics
The whole idea of this program is to GROW your business by informing people – who have already written you off – that you not only have competitive but better options than online aligner companies.
Right now there are two options that are perceived by the public when it comes to clear aligner treatment:
Comprehensive Invisalign® treatment for $5,000 - $8,000 with a lot of doctor appointments for an ideal smile – OR –
Mail-order aligners for less than $2,000 and no doctor appointments for a better smile...and since "I just have this one tooth I want to fix"...
60 people were invited. All invites had come in for a prior consult where they were offered comprehensive treatment only and never started treatment. Therefore, any start would be incremental.
8 people came back for a second consult (a 13.3% return).
5 people signed up for a “same-day start” and the other 3 gave a verbal commitment pending dental work, finances, etc.
Of the 5 starts, 3 were comprehensive treatment and 2 were for cosmetic treatment (the middle tier).
Not a single person was interested in the lowest tier (the one similar to SDC).
It was a surprise that so many chose Complete treatment when they had declined it in the past. Dr Payne’s theory is that since the patient knew pricing upfront, it placated any questions plaguing their mind during the exam and allowed the patient to engage so much more so they understood the full value comprehensive treatment would bring them. Here’s his take on it:
“I found that My Smile Choice™ lessened the stress patients felt in deciding on treatment whether the stressors were caused by financial concerns, time in treatment, or the complexity of the treatment plan. If they came in with an understanding that options were available with different levels of care and financial levels they seemed more open to the exam process. Perhaps by knowing that they had control over the level of care they could choose, they were more open to hearing the information about their case. Some patients were more open to full treatment when they, in their mind, had resolved the concerns with affordability as these aspects of treatment with three levels of service were known to them prior to the examination. We have found most patients, given the choice of limited, more advanced, or comprehensive treatment, selected the cosmetic (the middle option) or comprehensive treatment.”
MICHAEL H. PAYNE, DDS, MSD
Diplomate American Board of Orthodontics
Set up a call with Tracy to get all your questions answered about My Smile Choice™.
A personal note from Tracy
Thank you so much for taking a moment to consider My Smile Choice™. We have launched it in a multiple offices so far with excellent success! Our goal now is to expand our Beta Group of practices. Together we can mold the program even further and create a wave of success that could ultimately help private orthodontic practices across the nation!
Enrollment into the Beta Group will be open for a limited time. The focus will be to give personal attention to each of you for maximum results, collect success stories, and make sure it is ready to go for a national roll-out later this year.
Whether you enroll in the My Smile Choice™ program today, in the future, or never at all, I truly hope that the information we provide now and in the years to come will help you and your practice thrive!
Most of your peers are concerned about what the future holds for them, their practices, their employees, and their families. If this also describes you, know that YOU ARE NOT ALONE! You can take control of your future but a choice needs to be made.
Is the solution to cut your price? NO!
These venture capitalists are completely shaking up the industry. Does that mean you have to change your entire business model to thrive? NO!
We have a solution for your practice...
Set up a quick call with Tracy to get all your questions answered about My Smile Choice™.