Take a stand.
Attract adult patients, educate and protect them against misinformation, and improve your conversion rates.

PROBLEM

"I just want to fix this one tooth...treatment should be quick and cheap!"
How often does your office see an adult wanting to fix only one tooth, assuming that their case is easy and inexpensive? People don't know what it really takes to move teeth, and mail-order aligner companies are reinforcing and capitalizing off this "easy and cheap" misconception. 

Your community has already been convinced it's upwards of $8K for treatment through you.

You can thank the insistent advertising against you over the last 5 years. More people than ever want clear aligner treatment, but they aren’t calling or scheduling consults with you. They have been conditioned to think that you are not an option for them!

And it's going to get worse.

Smile Direct Club (SDC) is making it more and more convenient and affordable for the mass amount of adults who want a better smile to get it. They recently announced PARTNERSHIPS with:

  • CVS – A “SmileShop” next to the pharmacy will give SDC more credibility. It will also give the appearance that orthodontics is more of a commodity than a specialty.
  • UnitedHealthcare & Aetna so people can apply their insurance up front 
...making aligner treatment as easy as stopping by the drugstore for an out-of-pocket cost of under $1,000.

DID YOU KNOW?

After only 5 years, Smile Direct Club (SDC) is estimated to reach $1 billion this year!

“We think the US alone could be a $70B market opportunity for SDC,” Caliendo, Wall Street Analyst at UBS, said.

It took Align Technology, Inc. 20 years to reach $1B in annual revenue.

What do we do about it?

Is the solution to cut your price? NO!

These venture capitalists are completely shaking up the industry. Does that mean you have to change your entire business model to thrive? NO!

We have a solution for your practice.

“In the midst of chaos, there is also opportunity.”

SUN-TZU

OPPORTUNITY

Adults want clear aligner treatment.

Awareness of clear aligner treatment is increasing like nothing we’ve seen before. There is a HUGE demand for cosmetic (vs. comprehensive) aligner treatment among adults – because that's what everyone thinks they need. Yet orthodontic practices are seeing slow growth and low conversion rates in adult consultations (~50% or less).

What if you had a solution that attracted adult patients to get the examination and diagnosis they need and deserve so they can make an educated decision on their treatment?

You can help your community and grow your practice by:
  1. Proactively attracting adults with cosmetic treatment and a free smile evaluation
  2. Providing an exam & diagnosis to explain why comprehensive treatment may be best

  3. Allowing them to make an educated decision between comprehensive or cosmetic (partial) treatment 

  4. If cosmetic treatment is chosen, treat them accordingly within the strict parameters of a defined and documented program

No matter what treatment type they choose, patients will receive better care in your hands than their own.
My Smile Choice™ is a complete, back to front solution that allows you to successfully, confidently & profitably offer 3 levels of clear aligner treatment to grow the adult segment of your practice.

This program has been initially designed specifically for Orthodontists who use Invisalign®.

My Smile Choice™ includes everything you need to implement and promote the program:
My Smile Choice™ business cards My Smile Choice™ business cards
Promote your My Smile Choice™ program with full color flyers, customized with your photo and practice information.
Complete In-office Implementation Kit

  • Defined Guidelines & Processes for 3 Levels of Aligner Treatment – set proper boundaries with patients within the confines of the program
  • Consultation Scripting Guide – learn how to recommend comprehensive treatment while validating cosmetic options
  • My Smile Choice™ Consult Laminate – lays out all treatment options on a single page for easy comparison
  • New Patient Contact & Intake Guide – explains how to convert leads into patients
  • Patient Consent Form – a detailed consent form where the patient initials next to every step of the program for full understanding and proper expectations

In-office Marketing Materials

  • Customized Brochures – initial batch of 200 included
  • Customized Pass-Along Cards – initial batch of 100 included
  • My Smile Choice™ New Program Flyer
  • Easy to follow Marketing Plan

My Smile Choice™ brochure My Smile Choice™ brochure
Share the My Smile Choice™ program with your patients using customized tri-fold brochures made for your practice.
My Smile Choice™ flyer My Smile Choice™ flyer
Receive a My Smile Choice™ mini-site unique to your practice to receive patient leads right to your inbox!
Digital Marketing Materials

  • Micro-Site w/custom URL – use on your website and in social media
  • Social Media Post Images
  • Social Media Captions – copy, paste & customize posts so easily, anyone can do it!

Adoption into a community of Orthodontists

  • Promote a consistent, branded aligner program that gains public awareness faster and faster as more and more practices adopt it – which presents a united front to the "DIY" companies
  • Where best practices emerge and are shared
  • First to receive insights into marketing and business pearls for efficiency and growth
  • Listing on MySmileChoice.com

Styled after business cards, patients can pass these along to refer friends, family, and co-workers!

Don’t just survive... THRIVE!

Divider Text

A personal note from Tracy

Tracy (Buchanan) Stout

Founder & CEO, BrilliantDoc

Thank you so much for taking a moment to consider My Smile Choice™. We are holding a limited-time, small release of this program. We have launched it in a couple offices so far with excellent success! Our goal now is to form a Beta Group of practices whom I feel could really see growth from this program and whom I’ve enjoyed working with in the past. Together we can mold the program even further and create a wave of success that could ultimately help private orthodontic practices across the nation!  

Enrollment into the Beta Group will be open through Wednesday, December 18th. The focus thereafter will be to give personal attention to each of you for maximum results, collect success stories, and make sure it is ready to go for a national roll-out in 2020. 

Whether you enroll in the My Smile Choice™ program today, in the future, or never at all, I truly hope that the information we provide now and in the years to come will help you and your practice thrive!

I so enjoyed working with you in the past and I hope our paths cross again soon.


Tracy

Enrollment into this invite-only, limited time Beta Group is easy:

  1. Click the button and enter your information

  2. Talk to Tracy and make sure the program is right for your practice

  3. If it is, we’ll get you on board!

Sign up by Wednesday, Dec. 18th to be part of the Beta Group!

Beta Group saves $300!

ONE TIME SETUP FEE
$1,895 $1,595
MONTHLY LICENSING
Only $349 

*Clicking this button does not commit you financially.  We will contact you within 24 hrs to discuss onboarding.

Not sure? Have questions?

Beta-Group BONUSES
  • Two 45-min. consultation calls to ensure integration is smooth & easy
  • Simple Integration Worksheet & Checklist
  • Customized New Patient Intake Form – get to know your patients so you can connect treatment to their lives while also promoting My Smile Choice™ and Tandem Treatment™ to parents!
  • Consult/Case Financial Tracker – track program success in real time
  • A renewed excitement about aligner treatment for you and your teamenthusiasm spreads and starts more cases!
Right now you might be thinking one of three things…

“We only offer comprehensive treatment because a couple patients in the past have convinced me to do partial treatment...and it was a nightmare!”

"Nightmares" tend to become near non-existent when you have systems in place to offer a structured program that sets proper expectations & boundaries, allows you to obtain proper documentation, and give clear guidance to patients about their cosmetic options.

“We do offer partial treatment...if the patient really wants it!”

This is a typically a reactive conversation you have if a patient refuses comprehensive treatment (and is bold enough to voice what they want). Your community is constantly seeing ads that say you are too expensive, too inconvenient. Thus, adults in your community aren’t even considering you as an option. Growth comes from proactively educating your community that you offer different levels of treatment so they CAN afford treatment & get the smile they want.

“As an Orthodontist we are held to a higher standard of care where we are obligated to give people ideal treatment only.”

Dr. Michael H. Payne used to feel the same way. With direct-to-consumer companies like Smile Direct Club on the scene, here is his take now:

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“I believe the recent trend towards an orthodontic mail-order treatment model should change the treatment options we as orthodontists offer to patients. By not providing an alternative treatment to DIY orthodontics we may very well be steering patients to a lower standard of care. I feel an obligation to fully inform my community of all treatment options, and at this time, to include more limited treatments.”  

“General dentistry has been more accommodating in offering different treatment options for their patients. If it is acceptable and part of our dental school training to offer levels of service then there should be criteria that we can apply to orthodontic treatment planning that provides good, better, and best options. This would be predicated on a full assessment of the patient which is not part of mail order orthodontics and what differentiates us from their approach.”

MICHAEL H. PAYNE, DDS, MSD

Diplomate American Board of Orthodontics

Don't you agree?

No matter what level of treatment a person wants, they’d receive a better standard of care in your practice.

Won’t people just go for the cheapest option and cannibalize my comprehensive starts?
No!

The whole idea of this program is to GROW your business by informing people – who have already written you off – that you not only have competitive but better options than online aligner companies.

Right now there are two options that are perceived by the public when it comes to clear aligner treatment:

  1. Comprehensive Invisalign® treatment for $5,000 - $8,000 with a lot of doctor appointments for an ideal smile  – OR

  2. Mail-order aligners for less than $2,000 and no doctor appointments for a better smile...and since "I just have this one tooth I want to fix"...

In fact, we made an incredible discovery that has led to an INCREASE in COMPREHENSIVE cases! 
Summary
  • 60 people were invited. All invites had come in for a prior consult where they were offered comprehensive treatment only and never started treatment. Therefore, any start would be incremental.  

  • 8 people came back for a second consult (a 13.3% return).

  • 5 people signed up for a “same-day start” and the other 3 gave a verbal commitment pending dental work, finances, etc.

  • Of the 5 starts, 3 were comprehensive treatment and 2 were for cosmetic treatment (the middle tier).  

  • Not a single person was interested in the lowest tier (the one similar to SDC).

Conclusion

It was a surprise that so many chose Complete treatment when they had declined it in the past. Dr Payne’s theory is that since the patient knew pricing upfront, it placated any questions plaguing their mind during the exam and allowed the patient to engage so much more so they understood the full value comprehensive treatment would bring them. Here’s his take on it:

format_quote

“I found that My Smile Choice™ lessened the stress patients felt in deciding on treatment whether the stressors were caused by financial concerns, time in treatment, or the complexity of the treatment plan. If they came in with an understanding that options were available with different levels of care and financial levels they seemed more open to the exam process. Perhaps by knowing that they had control over the level of care they could choose, they were more open to hearing the information about their case. Some patients were more open to full treatment when they, in their mind, had resolved the concerns with affordability as these aspects of treatment with three levels of service were known to them prior to the examination. We have found most patients, given the choice of limited, more advanced, or comprehensive treatment, selected the cosmetic (the middle option) or comprehensive treatment.” 

MICHAEL H. PAYNE, DDS, MSD

Diplomate American Board of Orthodontics

Now Enrolling for a Limited Time
Join the Beta Group of My Smile Choice™ by Wednesday, Dec. 18th!
There is a phase-shift happening in Orthodontics.

Most of your peers are concerned about what the future holds for them, their practices, their employees, and their families. If this also describes you, know that YOU ARE NOT ALONE! You can take control of your future but a choice needs to be made.

Which option will you choose?
Option #1 | Stay the Same

The best way to predict the future is to know your history. Did you know that Kodak actually invented the digital camera?! But they made all their money off film...

Option #2 | REACTIVELY start to offer partial treatment

As mail-order ortho becomes increasingly main-stream, you may see more people asking about partial treatment. Typically, partial treatment is discussed after you’ve presented and recommended comprehensive treatment. If it’s only offered reactively, then you may see some cannibalization of what could have been full cases. We are finding that when a person is initially focused on limited treatment, they aren’t as engaged as they could be in the comprehensive discussion since they are too focused on affordability. When you ease these patient’s mind on price first, they engage and better understand why comprehensive treatment is important for them.

Option #3 | PROACTIVELY let your community know the ads they’ve seen on TV are wrong!

You DO offer different levels of affordable, convenient aligner treatment! Increase your conversion rate and your number of consults by letting people know they not only get convenient, affordable aligner treatment with you but they can also get premium aligners & expert care!

Enrollment into this invite-only, limited time Beta Group is easy:

  1. Click the button and enter your information

  2. Talk to Tracy and make sure the program is right for your practice

  3. If it is, we’ll get you on board!

Sign up by Wednesday, Dec. 18th to be part of the Beta Group!

Beta Group saves $300!

ONE TIME SETUP FEE
$1,895 $1,595
MONTHLY LICENSING
Only $349 

*Clicking this button does not commit you financially.  We will contact you within 24 hrs to discuss onboarding.

Not sure? Have questions?

A reminder of what you get!
  • Adoption into a community of Orthodontists

    • Promote a consistent, branded aligner program that gains public awareness faster and faster as more and more practices adopt it – which presents a united front to the "DIY" companies

    • Where best practices emerge and are shared

    • Listing on MySmileChoice.com

  • In-office Aligner Program

    • Defined guidelines & processes for 3 levels of aligner treatment 

    • Consultation Scripting Guide

    • My Smile Choice™ Consultation Laminate

    • New Patient Contact & Intake Guide

    • Patient Consent Form 

  • In-office Marketing Materials

    • Brochures – initial batch of 200

    • Pass-Along Cards – initial batch of 100

    • My Smile Choice™ Program Flyers

  • Digital Marketing Materials

    • Micro-Site w/custom URL

    • Social Media Post Images & Captions

  • Marketing plan

  • Insider Advantage – 1st insights into marketing and business pearls

"More people than we thought are accepting comprehensive treatment, and those that can't afford it have been so grateful that we offer an alternative. One woman actually left in tears she was so overcome with joy that we could help her."

- Cheryl Kammerer, Treatment Coordinator

Now Enrolling for a Limited Time
Join the Beta Group of My Smile Choice™ by Wednesday, Dec. 18th!
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